Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France — as it bolsters its leadership in key markets with AI-forward talent.
De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before that she spent years at Accenture Interactive across commercial and operational roles.
Matisoff joined Brandtech in 2021 from WPP, where he was global president of Eightbar, IBM’s dedicated agency. He helped lead the acquisition and integration of media agency Jellyfish, which manages more than $2 billion in billings.
