Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported, but a leaked pitch deck, shared with ad buyers earlier this month, reveals important details that will be crucial in securing brand spend: how these ads will be measured and priced, as the offering becomes generally available.
“Amid moving from open beta to launch advertisers will now be charged and see their cost per click,” the pitchdeck reads. The deck says Amazon plans to widely release the feature “soon” but did not share more details.
Amazon confirmed the deck originated from the company.
