DonerColle Partners has tapped Leo Burnett executive creative director Mariana O’Kelly as its first chief creative officer, tasked with shaping the creative vision of the newly formed entity.
In January, Stagwell agencies Doner and Colle McVoy joined forces in a strategic partnership that combined their leadership and capabilities while retaining their individual teams and clients. O’Kelly will lead the creative direction for the new company, working alongside CEO Jessica Henrichs.
The appointment follows the agency’s first account win for Hershey’s salty snacks portfolio, which Henrichs called a proof point for the new structure.
“Now is the absolute right time to bring in a creative leader who can really set that creative vision and that shared ambition to bring the best out of both agencies,” Henrichs said.
