Google Android has an unexpected face to its AI initiatives: Paris Hilton.
The tech giant named the entrepreneur and media personality as its first-ever ‘Icon in Residence,’ on Tuesday, tapping Hilton to front a campaign around vibe-coding—the increasingly popular practice of using chatbots to write code that is taking over traditional programming.
The partnership which lives at Android.com/Paris is Google’s latest attempt to position Gemini as a tool for everyday consumers, especially women and younger generations.
The move follows a growing industry pattern of tech giants enlisting celebrity credibility to soften its AI image problem.
