On Thursday, AI search visibility startup Profound launched Aim, a ChatGPT-like interface that watches a brand’s citation and sentiment across AI assistants like Claude and ChatGPT.
When it detects a shift, say a drop in brand citations, Aim surfaces likely causes, writes a memo, spins up a project with tasks tied to fixing the problem. The tool then seamlessly routes the work to a separate AI agent within its interface for execution–wihtout a marketer having to work across several workflows.
“It’s capable of orchestrating the full end to end marketing loop as an interface–one you can chat with,” said Josh Bkyskal who leads special projects at Profound.
