The Trade Desk Pushes Buyers to Kokai Interface in Sign of Solimar End

America post Staff
1 Min Read


Now, some buyers say the company has “forced” them to use Kokai and they can no longer create campaigns in the company’s older interface, Solimar. 

Three buyers, speaking on condition of anonymity, said that they discovered recently that while they were able to manage existing campaigns in Solimar, setting up and launching new campaigns required them to use Kokai.

“We have been locked out from creating new campaigns in the legacy Solimar UI, despite assurances we would have indefinite access to it,” one agency media buyer, speaking on condition of anonymity, told ADWEEK. The

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