ABC News’ Good Morning America is back on top as the most-watched morning news broadcast in total viewers. It was a four-week march back to the No. 1 position for GMA as it inched closer and closer with each progressive week, finally outperforming NBC News’ Today. ABC News’ morning news show moved past Today with the help of 15,000 additional viewers for the week of August 10.
Despite NBC News’ dominance in the coveted Adults 25-54 demo, it was the only morning newscast to lose viewers in this audience and the only show to decline in either measured category in the just-concluded week.
According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.772 million total viewers and 462,000 viewers in the A25-54 demo for the week of Aug. 10. Compared to the previous week, ABC News’ morning show was up +2% in total viewers and +4% in the demo. When looking at how it performed in the same week in 2025, GMA grew +11% in total viewers and +4% in the demo.
Today ranked second in total viewers with 2.757 million, but it led the demo with 586,000 viewers for the week that just ended. Today grew by +1% in total viewers but slipped by -1% in the A25-54 demo compared to the previous week—the only newscast with a loss of viewers in one of the measured categories. When put up against the same week in 2025, Today was up +11% in total viewers and +7% in the demo.
CBS Mornings had 1.707 million total viewers and 274,000 viewers in the demo for the week of Aug. 10. Compared to the previous week, CBS News’ morning show saw gains of +5% in total viewers and +7% in the demo. Versus the same week in 2025, CBS Mornings was up +1% in total viewers but fell by -4% in the demo—the only newscast not to grow in one of the measured categories within this yearly comparison.
*Please note that year-over-year comparisons are based on Nielsen Big Data+Panel (2025) vs. Panel (2025) measurements.
August 10, 2026 (Nielsen Big Data + Panel):
| ABC | NBC | CBS | |
| • Total Viewers: | 2,772,000 | 2,757,000 | 1,707,000 |
| • A25-54: | 462,000 | 586,000 | 274,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 8/10/26), Previous Week (w/o 8/3/26) and Year-Ago Week (w/o 4/4/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–8/16/26) and 2024-2025 Season (9/23/24–8/17/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.
