The Trade Desk is building a central AI conversational interface that will route media buyers towards a growing roster of specialized agents, according to a leaked product roadmap obtained by ADWEEK.
The system, called Ask Koa, built alongside the company’s Kokai Zuma release, is designed to give advertisers a single conversational entry point to a range of AI agents that can handle parts of the programmatic workflow, including audience building, campaign creation, insights, troubleshooting, as well as help and search functions.
The roadmap shows the interface is moving from alpha to closed beta this week, with additional agents planned.
