Jake from State Farm wants you to know he will be your personal run blocker this football season.
State Farm is emphasizing insurance personalization this NFL year, debuting a new football campaign with Jake from State Farm on Wednesday, August 26. Familiar NFL faces join Jake, including Kansas City Chiefs quarterback Patrick Mahomes and head coach Andy Reid, as well as new talent such as New York Giants running back Cam Skattebo and Las Vegas Raiders quarterback Fernando Mendoza.
Using football, humor, and distinct creative storylines, the insurance giant wants to show what personalization looks like when customers use their service—and why just having insurance isn’t the same as having State Farm.
