The NFL and TikTok are kicking off an expanded partnership.
Ahead of the 2026 National Football League season, which begins Sept. 9, the league and TikTok announced a multi-year partnership, which expands the NFL’s presence on the platform.
Among the highlights, the NFL will be a part of the TikTok GamePlan, creating NFL hubs and experiences in TikTok. In addition, the NFL will continue its presence on the TikTok ad platform, Pulse Premiere, with @nfl and NFL member clubs, enabling advertisers to place ads alongside premium NFL and club content.
Further, TikTok’s Pro Events expands to include the NFL, with a dedicated fan hub going live in the weeks ahead, allowing fans to discover content, engage with trending videos, and earn benefits.
