For all the new bells and whistles that OpenAI has added to its ads business, some advertisers say there’s still a pretty basic piece of the puzzle missing: They want to know what’s happening inside ChatGPT when their ads appear.
Four ad buyers interviewed for this story are asking for more visibility into the prompts that trigger ads, the context surrounding those placements, and whether exposure ultimately drives a sale or other meaningful business outcome.
The request comes as OpenAI’s ad business surpassed $1 billion in annualized revenue late last month, a sharp jump from the $100 million pace it claimed in March.
