Cuttable, an Australian startup that turns brands’ photo and video assets into AI ads across Meta and TikTok, has raised $20 million in Series A funding, led by Airtree Ventures and including seed investors Square Peg and Rampersand.
The round values the company at more than $100 million but Cuttable declined to share a more specific valuation.
Cuttable’s technology scans a brand’s Meta content and Shopify orders and builds new ads from existing assets. The ads are then published once approved by a human. Each ad Cuttable makes keeps a record of the messaging being testing, such as a price promotion or a product’s origin story.
