Kohl’s has seen quite a lot of change in its leadership team over the past couple of years, but one person remains a consistent voice of the brand: Ellie Kemper.
The retailer unveiled its holiday campaign, “The North Kohl’s,” focusing on themes such as coziness, style, home products, and low-price gifts. It will feature Kemper, who has been a face of the brand as “Kohl’s Mom” since March 2025. The new campaign will premiere Friday during day one of the World Series. There will also be a separate version for Spanish speakers.
Kemper “has a unique and playful voice, and so, we love the way she speaks to our core customer,” chief customer officer Arianne Parisi told ADWEEK at a press event in New York.
