PepsiCo and AB InBev veteran Sebnem Erim has joined Diageo North America as its new chief marketing officer.
In a LinkedIn post, Erim said she looked forward to the “opportunity to help shape the next chapter for some of the world’s most iconic brands.”
Diageo confirmed Erim’s appointment but declined further comment.
London-based Diageo owns 200 brands including Tanqueray, Smirnoff, Captain Morgan, and Guinness. While many of these names are already category leaders, Erim will have her work cut out for her. Diageo CEO Sir Dave Lewis said in May that “North America remains our biggest challenge, where marketing conditions are soft and our offer needs to be more competitive.”
