Henrique Braun to become the next CEO of The Coca-Cola Company.
Courtesy: The Coca-Cola Company
Coca-Cola Chief Operating Officer Henrique Braun will succeed James Quincey as CEO next year, the company said Wednesday, as Coke and its rivals navigate tepid consumer demand for soft drinks.
The change will take effect on March 31, Coca-Cola said.
Quincey, 60, has held the top job at the beverage giant since 2017. During that time, he oversaw the refranchising of Coke’s bottling system, the company’s strategy through the Covid pandemic and its focus on beverages perceived as healthier.
Braun, 57, has held various roles at Coke since joining the company in 1996. He became COO at the beginning of the year.
Coke shares were largely unchanged in extended trading Wednesday. The company’s stock has climbed nearly 13% this year.
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