Stic, the startup that pays gig drivers to turn their cars into mobile billboards, has raised $10 million in a bridge round led by Accretion Capital and entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert. The funding brings Stic’s valuation to $200 million and will fuel expansion across 30 U.S. states and Canada over the next year.
Founded in 2023, Stic lets drivers download the app for free, upload a photo of their car and license, and receive a branded “smart sticker” that activates once applied. Drivers earn 14 cents per mile for every mile driven, with extra bonuses for high-mileage activity, the company’s 22-year-old founder and CEO, Adam Cohen, told ADWEEK.
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