Austin-based creative agency Callen is doubling down on strategy as a core strength.
So much so, in fact, that it has brought on strategy vet David Terry to lead the department as the agency’s first-ever chief strength officer. He will work closely with Quality Meats and BBH vet Paola Ortega, who also joins Callen as strategy director.
Terry joins the agency from COLLINS, where was executive strategy director. He spent more than a decade as head of strategy at Wieden+Kennedy before that, working on brands including Nike, Coca-Cola, KFC, and Old Spice, as well as on Olympic campaigns for Procter & Gamble.
