Plenty of new partnerships are getting underway this week.
Liquid I.V. is teaming up with McLaren Racing Formula 1, and Walton Goggins and Jason Sudeikis are celebrating Walmart and Sam’s Club coming together. John Summit is taking on a new role for Away, while the Please Don’t Destroy boys are suiting up at J. Crew.
Elsewhere, Kalshi helps NBA star Dillon Brooks block his biggest on-court rival, shoppers discover some bargains at Dollar Tree, and Sheba guarantees that it can make your cat fall in love with you.
Our Most Effective Ad of the Week, in partnership with EDO, brings a dose of whimsy.

