JCPenney | “The Other Paris Runway”
JCPenney’s runway show in the other Paris — the one in Texas — was a direct counterpoint to the elitism of traditional fashion shows. Featuring real local residents modeling JCPenney’s styles, with affordable prices on display, the show continued the retailer’s comeback under the “Yes, JCPenney” platform.
Hotels.com | “It’s All in the Name” by Mischief @ No Fixed Address
Hotels.com’s cheeky, surreal ads play on the idea that not everything should be taken at face value. A woman is reminded that chicken fingers aren’t actual fingers, and a man learns that headphones aren’t heads made of telephones. The brand wants to emphasize that its platform is refreshingly straightforward and literal.
Beats x Nike | LeBron James & Tom Kim Block Out the Noise by Mirimar
NBA legend LeBron James sports the first co-branded earbuds from Beats and Nike. The Beats x Nike Powerbeats Pro 2 help him tune out critics while attempting to perfect his golf game.
Sprite | “It’s That Fresh”
