Sprite’s new global platform reaffirms its ties to street culture, which date back to the 1960s, when it was the first major soda brand to align itself with hip-hop. “It’s That Fresh” includes new visual and sonic identities alongside global partnerships spanning music, basketball, spicy food, fashion, and more.
Patrón Tequila | “The Perfect Pour”
Patrón Tequila tapped Oscar-winning director Guillermo del Toro to helm a cinematic short film about the simple act of pouring tequila, using a full film crew and distinctly Mexican visual elements to mirror the brand’s own obsessive attention to craft.
Colgate | “Your Smile Is Your Strength” by VML
Colgate’s new campaign targets Millennial caregivers with an emotional message about how self-doubt can transform into resilience, using smiling as a symbol of personal strength.
Most effective ad of the week
McDonald’s | “Just Say Yes (Big Arch)”
McDonald’s ad debuted on March 9 and features quick, close-up shots of the Big Arch burger and its stacked ingredients, highlighting its indulgent appeal while encouraging viewers to “just say yes” to the new offering. The spot was 136% more effective than the average ad in the Quick Serve category during the week of March 10–16 and aired most frequently on ESPNU and ESPN2, with additional placements across Fox Sports 1, NBC, and other cable networks.
