This week brought an eclectic mix of brand moves, from Lego’s stance on AI to Gordon Ramsay’s new gig for I Can’t Believe It’s Not Butter.
E.l.f. Cosmetics and Liquid Death reunited for a goth musical, while Skittles is skipping the Super Bowl in favor of a stunt with Elijah Wood. Elsewhere, Cadbury tells a heartfelt tale about a homesick sister, and Heinz solves the portable ketchup crisis you didn’t know you had.
Plus, our Most Effective Ad of the Week, in partnership with EDO, is an attempt from KFC to make Tuesdays “finger lickin’ good.”
Here’s what caught our attention this week.
Lego | “We Trust in Kids”
While adults fret over AI, Lego proposes that kids should join the debate. The Danish toymaker highlights that while the tech will shape children’s futures, many U.S. schools still lack an AI policy. Lego is hoping its educational tools can help bridge the gap and build a safer internet for young people.
I Can’t Believe It’s Not Butter | “Gordon Ramsay” by Salt
I Can’t Believe It’s Not Butter has unveiled its biggest product overhaul in decades to appeal to health-conscious consumers in the GLP-1 era. Leading the charge is Gordon Ramsay, the sharp-tongued celebrity chef who raves about the new spread with his typical edgy humor.
E.l.f. Cosmetics and Liquid Death | “Lip Embalm” (in-house)
“Corpse Paint,” the unlikely makeup collab between e.l.f. Cosmetics and Liquid Death last year, went viral and sold out in less than an hour. The two brands are trying to repeat that success with “Lip Embalms,” a lip balm collection inspired by Liquid Death’s beverage flavors. The accompanying ad sees the return of friendly goth rocker, Glothar.
