Skittles | “Deliver the Rainbow”
Skittles isn’t running another Super Bowl ad this year. It is, however, sending actor Elijah Wood, dressed as a mythical horned creature, to one fan’s home to act out a commercial on their doorstep.
Heinz | “Heinz Dipper” by Rethink
Wouldn’t it be convenient if you could dip while on the move? Heinz has an innovation for the food dilemma you may have never considered. The Heinz Dipper is a fry box with a built-in ketchup compartment engineered for dipping on-the-go.
Norwegian Cruise Line | “For All Maritime” by Arnold
Norwegian Cruise Line unveiled a brand platform inspired by its 1990s tagline, “It’s Different Out Here.” Its national campaign, “For All Maritime,” celebrates travelers who reject outdated norms and embrace flexibility. The first ad contrasts the strict traditions of a British Royal Navy ship with the relaxed atmosphere and “flip-flops cool” environment on an NCL cruise.
Cadbury | “Homesick” by VCCP
Cadbury’s heartfelt tale, the latest chapter in its award-winning “There’s a Glass and a Half in Everyone” platform, depicts two sisters who are separated by 6,000 miles. After calling home, the older sister opens a gift from her “baby sis,” only to find a mischievous reminder of their bond.
