Tanqueray | “There’s an N and an O in Every Icon” by AlmapBBDO
Tanqueray named Sarah Jessica Parker as its new global ambassador. The Diageo brand’s partnership with the Sex and the City star is about “celebrating the ‘nos’ that make life spectacular,” according to a company statement.
Polestar | “Choose” (in-house)
All progress begins with a choice, according to Polestar’s global campaign. As action against climate change and the industry’s transition to electrification slows, the electric car brand reminds viewers of its challenger mindset and commitment to change.
Most effective ad of the week
KFC | “T.G.I.T. (Thank God It’s Tuesday)”
KFC topped the quick-serve charts with a spot advertising a Tuesday deal offering consumers eight pieces of chicken or eight tenders for $10. The ad aired 101 times for the week ending Jan. 13 and outperformed the category average by 106%. It also aired frequently during sports programming, including appearances during a pair of NFL playoff games on Fox.
