Just like Jim Hopper, Will Byers, and other characters on Stranger Things, Search is also back from the dead. Google teamed up with Netflix to create a Search scavenger hunt, where fans who typed “Stranger Things” into Google decoded clues and went on a hunt for Stranger Things secrets. According to Netflix, another Google surprise is still on the way.
4. KFC
No one in Hawkins is chicken when it comes to Vecna, so KFC is here to fill a need. In the U.K., Netflix and KFC created “Hawkins Fried Chicken” and launched a Stranger Things Burger and Stranger Wings. KFC also created The Hawkins Fried Chicken Hotline, a free, fully immersive adventure. Furthermore, in Mexico, KFC inspired fans to create theories on the Colonel’s secret recipe and its “Eleven” herbs and spices.
5. Target
Ahead of Season 5, Target turned its stores Upside Down with more than 150 items available in-store and online. The company also transported customers to Hawkins with a retro ad campaign.
Among the items, Target will have products from Funko, Mattel, Gatorade, and Squishmallows. Meanwhile, consumers can also take home things like a Demogorgon popcorn bucket or Walkie Talkie phone cases for iPhones.
6. Tide
Fighting all those monsters from the Upside Down can really take a toll on your ’80s clothing, so Tide and Netflix rolled out a campaign starring Cara Buono as her character Karen Wheeler. With Tide and Cara being “No Stranger to Stains,” the Wheeler family’s mom helps turn the tide on messes.
