Stranger Things continues to take the Upside Down worldwide with McDonald’s activations in Spain, Portugal, and Brazil. There, McDonald’s created a custom Stranger Things McMenu, along with a supporting campaign and collectibles inspired by the series.
11. Eggo
Eggo has been a brand in Stranger Things from the beginning, and it’s back with its “first-ever strawberry red waffle made with colors from natural sources.” Eggo also released limited edition packs of Stranger Things Homestyle Waffles, which hit shelves in October. And in celebration of Eleven returning, the brand announced a giveaway of 11,000 boxes of waffles.
Honorable mention collabs
Stranger Things left no brand right-side up as it entered its final stretch of episodes. Other collectible collaborations include Jazwares, Squishmallows, Funko Pop!, Care Bears, Sirius Dice, Lego Brickheadz, Dungeons & Dragons, Ravensburger, Clementoni, Santa Cruz, and Panini.
For nostalgic ’80s styles and show apparel, Netflix teamed with brands such as Gap, Benetton, Nike & Converse, Pull&Bear, Size?, New Era, No Boundaries, Crocs, Minnetonka, CoverGirl, Casetify, Aldo, Dr. Squatch, Zara, Clarks, Wrangler, Cotton On, Jansport, and Casio.
