“It’s been a big focus for us as a league, our fashion, and that’s the ultimate embodiment of that,” Isetta said of the red carpet. “A lot of times, these guys who are going into the Draft get their first appearance where they get to design their own look. They design their own fit, and it’s really an extension of them.”
With the ad, Isetta said that he wants to get the word out that the event is free to attend, with fans just needing to register and download the NFL OnePass app. The executive noted that it’ll be a family-friendly event, and the city is “all in” for the Draft.
It’s a message Heyward echoes.
“Having the Draft in Pittsburgh is going to be awesome,” Heyward said in a statement. “After playing 15 seasons with the Steelers, I can tell you this city is something special. The fans, their energy, their love for the team…it’s nothing like you’ve ever felt before, and I cannot wait for people to really see Pittsburgh and what makes the city so great.”
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