YouTube’s dominance in the CTV space was recognized during the presentations, with the platform treated as a regular TV service.
“That’s where all the eyeballs are at,” Offscript’s Detavio Samuels said of YouTube. “It’s their TV, it’s where culture pops, it’s where everyone is spending most of their time following their favorite creators.”
The view of linear content providers was that their presence was not obsolete, but rather that the playing field had leveled off, emboldening CTV content providers to chase the same ad dollars typically reserved for broadcast and cable channels.
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