Most people use AI like a search engine: type a question, get an answer. It’s an easy, well-understood use case for tools like Claude, Gemini, and ChatGPT.
But for solopreneurs, the real value is in setting up dedicated projects with a lot of background information about your business. Most AI tools let you create project workspaces where you can add context about who you are and what you do. You can attach relevant files, and keep the conversation focused on one specific idea or area of your business.
I have 23 AI projects in Claude for everything from strategic planning to building a website. Some are used a few times per month, while others I rely on almost daily.
Here are a few of my favorites.
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1. Research a new tool
Solopreneurs are constantly evaluating apps and tools. But Google search results show you the companies that paid for ads or have the best SEO—not necessarily the best fit for your business.
For example, I needed to replace the platform I use to host webinars. Instead of sifting through comparison articles, I used AI chat to research alternatives based on my specific requirements: budget, features, and how the new tool would integrate with other tools I use. The back-and-forth narrowed my options faster than I could have done on my own, and I chose a platform I might not have found through a standard search.
2. A weekly check-in
Solopreneurs don’t have a manager or team keeping them accountable. Projects can quietly slip for weeks before you realize something fell off your radar.
I maintain a persistent chat thread for weekly check-ins. Because the conversation history includes my quarterly plan and previous check-ins, the AI already knows what I have planned. It recaps the prior week, asks what’s on my plate, and gives me a light nudge on longer-term projects.
Every week, I just show up and answer questions. It keeps me accountable to myself and the things I said I’d get done.
3. Creating content
If you promote your business online, creating content across multiple platforms and writing everything from scratch can be a huge time drain.
I built an AI project specifically for monthly social media planning. It contains my voice and tone guide, instructions for different types of posts, and platform-specific rules for LinkedIn and Threads. I tell Claude to source ideas from my own blog.
The voice guide and content briefs do the heavy lifting. Without them, the output would be really generic. I still edit everything before I publish, but AI-generated posts are a good starting point.
4. A business partner
Solo business owners make every decision alone—pricing, positioning, launches, pivots. Having a strategic sounding board changes the quality of those decisions.
I set up a dedicated project loaded with information about my brand, the products and services I offer, templates for different types of decisions, and my business frameworks. When I’m planning a new product launch or evaluating a strategic shift, I work through it in this project. The AI already knows my audience, my positioning, my tech stack, and my constraints—so the conversation starts at a useful level instead of from scratch.
5. Vibe coding a website
Solopreneurs often can’t justify hiring a developer for a custom website, but site templates are often limited or can’t reflect their brand.
I used AI to build a fully custom website through a process called vibe coding. I described what I wanted using natural language, and Claude wrote the code. I uploaded my brand guidelines (colors, fonts, style), shared inspiration sites, and iterated through multiple rounds of changes.
I don’t have any technical skills. But I was able to describe what I wanted, reject designs that missed the mark, and troubleshoot issues that came up. Vibe coding works for more than websites. You could build custom tools to use yourself or resources to share with clients.
The more context, the better
I’m a stickler for documentation and have spent years capturing the ins and outs of my business in Google Docs. It made my life easier. Turns out, my documentation also made my AI projects more useful.
These projects are only as useful as the context behind them. AI doesn’t know your business unless you teach it, and that takes time. Whether you have a lot of business documentation or not, you’ll want to spend a lot of time in the beginning explaining why you don’t like the output or what you would change. Every example is something AI can learn from, so the next version is better.
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