From assignment to final approval, the entire process took about 7 months.
What makes designing a new logo so tricky?
Redesigning the logo of an iconic brand is inherently challenging because it requires balancing decades of recognition with the need for meaningful evolution. Every decision carries weight—what to preserve, what to refine, and what to rethink entirely—while ensuring the final mark still feels unmistakably true to the brand. This work demands precision, restraint, and a deep understanding of both legacy and future potential. It places the design team squarely in what [Theodore] Roosevelt called “The Arena”—doing the hard, thoughtful, scrutinized, and often unseen work required to move a storied brand confidently into its next chapter.
So you must have confidence in your internal design team?
We’re fortunate to have a small but exceptionally talented brand design team that is deeply committed to how CNBC shows up in the world and across each platform. Their expertise, rigor, and dedication to the CNBC brand have been central to this project and continue to elevate CNBC’s visual identity. I have complete confidence in their ability, thoughtfulness, creativity, and a strong sense of responsibility for the work we put into the world.
