Goldfish crackers and Campbell’s tomato soup are an iconic food duo. Just in time for the Winter Olympics, the two brands have teamed up for their own competition, reimagining two classic games to encourage the whole family to play with their food. The game sets have already sold out, according to the two brands.
Folgers | “Wake Up Anthem” by BBH USA and PSOne
Folgers knows its once-ubiquitous jingle isn’t the cultural touchstone it used to be. The brand reimagines the classic tune as a full-blown wake-up anthem, splicing it with decades of hit songs about mornings to reach a new generation of coffee drinkers.
LinkedIn | “The Network That Works For You” by McCann NY
With the world feeling heavier than usual, LinkedIn ditches its characteristically professional tone in favor of humor. Its new campaign pairs comedic workplace vignettes to reach both employees and employers, while making the case that LinkedIn can actually make your working life a little easier.
Jack in the Box | “Hot Mess Anniversary Tour”
Jack in the Box is celebrating its 75th anniversary by bringing back one of its most beloved and long-requested menu items, the Hot Mess Burger, which made a splash debut in a 2013 Super Bowl campaign starring Jack Box’s rock-star alter ego. The brand is framing the burger’s return as a comeback tour, with a series of pop-ups hitting LA, Austin, and its hometown of San Diego throughout February.
StreetEasy | “Be a Forever New Yorker” by Mother New York
