To mark its 20th anniversary, StreetEasy shared a love letter to the city that celebrates all the reasons to stay. The campaign pairs vivid photography of older New Yorkers living full, joyful lives in the city with bold declarations like, “Long live New York” and “Make your NYC era last a lifetime.”
NIOD | “The New York Facial” by Uncommon Creative Studio
Skincare brand NIOD’s first campaign with Uncommon takes a provocative approach to highlighting the skin-damaging effects of city pollution. The ad mimics the tropes of viral beauty routines but replaces the products with the toxins lurking in urban air.
Most Effective Ad of the Week
Kit Kat | “One Incredible Break”
Kit Kat’s ad featuring close-up photography of its candy bars was 209% more effective than the average candy ad this past week. The spot aired 96 times from Feb. 11 through Feb. 17, primarily on Destination America and The History Channel.
