72andSunny has kicked off the year with a new business win: Qualcomm’s Snapdragon Compute account, the chipmaker’s integrated processors that power AI and other software applications.
As creative agency of record, 72andSunny will develop a global brand campaign that highlights Snapdragon’s processing power and the capabilities it can unlock for consumers, with their first work together debuting in Q1.
72andSunny won the business in a competitive review. It will run the account out of its New York and Toronto offices, led by New York CEO Ali Cornford.
Qualcomm had previously worked with McCann Worldgroup as its global AOR since 2016, with the account run out of the New York office.
