This week’s standout campaigns include the return of Spotify Wrapped, the streamer’s annual celebration and analysis of users’ listening habits.
After receiving backlash for leaning too heavily into AI last year, Wrapped 2025 saw more than 200 million engaged users, a 19% year-over-year increase, according to Spotify.
Other highlights include Apple’s campus musical with a cast of disabled students and McDonald’s holiday ad starring the Grinch.
Plus, we debut a new feature, Most Effective Ad of the Week, in partnership with EDO.
Keep scrolling for more.
Creative highlights
Spotify | Wrapped (in-house)
Spotify took a more human-centered approach to Wrapped after sparking backlash for its use of AI last year.
