Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways
- The assumption that state-backed pensions are permanent and guaranteed is increasingly fragile. They depend on demographics, economics and political choices, all of which are changing.
- It’s now reasonable to rethink retirement planning and question whether the pension system will exist in its current form by the time we reach retirement age.
- Long-term financial security can be built by owning income streams that function like a pension: assets designed around unavoidable forces and predictable demand.
State-backed pensions are a relatively recent invention. Over time, pensions became normalized, and entire generations grew up assuming they were permanent and guaranteed. That assumption is now increasingly fragile.
According to Congruent Solutions, by 2050, there are projected to be 52 people aged 65 and over for every 100 people of working age, up from 33 in 2025 — meaning fewer contributors will be supporting more retirees.
At the same time, the working-age population across OECD countries is expected to decline significantly over the coming decades, while public debt and competing government spending continue to rise. As a child growing up in the 1990s, I witnessed the collapse of a pension system firsthand, when many older people who had worked their entire lives felt they had lost what they were promised.
For those of us currently in our 30s and 40s, it is no longer unrealistic to question whether the pension system will exist in its current form by the time we reach retirement age, or whether it will be fundamentally restructured.
Pensions are not a natural law; they are a social system that depends on demographics, economics and political choices, all of which are changing. According to Tailor Brands, pension systems face an estimated $5.1 trillion unfunded liability when measured using market-based assumptions, leaving many plans less than 50% funded and raising doubts about their ability to meet long-term obligations.
If the goal is to build long-term income streams that can realistically function as a pension for my family, the entry point matters. I focus on businesses and investments that can start generating cash flow without large upfront capital. According to Durable’s 2026 small business analysis, many service-based businesses today can be started with an initial investment between $0 and $2,000 and reach paying customers relatively quickly. With that in mind, the ideas below are designed to compound quietly over the next 20 to 30 years.
To narrow this further, I evaluate potential income streams the same way long-term institutional investors do: by focusing on forces that are unlikely to reverse. Demographic shifts and large-scale technological adoption move slowly, but once they take hold, they tend to persist across generations.
I focus on two guiding principles:
1. Looking 20-30 years ahead, instead of reacting to what is popular or profitable in the current cycle. This time horizon allows temporary noise to fade and highlights what will still matter when today’s trends are long forgotten.
2. Identifying unavoidable forces, such as Europe’s aging population or the expanding role of AI as an intermediary in how people find information, make decisions and interact with businesses.
These are not speculative ideas, but structural shifts that are already in motion and difficult to reverse. This is already evident in the rapid transition of AI from experimentation to real-world applications. According to Answer Maniac, 78% of businesses were using AI for at least one function in 2025, up from 21% in 2020, representing nearly a fourfold increase in adoption within just five years.
The ideas below are intentionally diverse. Some are infrastructure-based, others digital or service-driven, some are abstract, but all share the same goal: predictable demand, ownership and long-term optionality.
1. Automated storage as a long-term infrastructure asset
One of the business models I’m considering as a long-term, pension-like asset for my family is automated storage spaces. The concept is simple: acquiring storage units and operating them with minimal human involvement through access control systems, digital locks and on-site card payments. Customers can pay, receive a code and access their space without any direct interaction, turning storage into a self-managed service. What makes this model compelling is the broader macro trend around storage as an asset.
According to Big Box, the global data storage market is projected to grow from $255.29 billion in 2025 to $774 billion by 2032, highlighting how storage in general is becoming a critical infrastructure layer. While physical storage differs from digital data, the underlying dynamic is the same: People and businesses continue to accumulate assets that require space. Well-automated storage facilities convert this demand into predictable, long-term cash flow with limited operational friction.
2. Automated parking systems as long-term urban infrastructure assets
Another business idea I’m actively analyzing as a long-term investment is automated, space-efficient infrastructure, such as automated parking systems. These systems solve a very concrete problem: limited urban space and rising land costs, by stacking assets vertically and operating with minimal human involvement.
The global automated parking system market was valued at $2.37 billion in 2024, which shows that this is already a functioning, monetized market rather than a theoretical concept. What makes the idea more compelling is where the market is heading next. According to Detailed Drivers, the automated parking system market is projected to reach $6.66 billion by 2030, driven by the demand for sustainable infrastructure, reduced land usage and advances in robotics and automation.
For me, this gap between today’s market value and the projected future size is exactly where long-term, pension-like investments make sense — entering infrastructure-based businesses before they become fully mainstream, but after demand is already clearly established.
3. Turning my SEO agency into a systemized asset
I’m considering restructuring my existing SEO and Digital PR agency so that it operates as a systemized business rather than a traditional service company. The focus is not on changing the services themselves, but on how clients enter, pay and interact with the agency over time. By automating client onboarding, recurring payments, invoicing and internal workflows, the business becomes far less dependent on constant manual involvement. This approach aligns closely with how modern businesses already operate.
According to Patrick Rice, the global subscription economy was valued at approximately $492.34 billion in 2024 and is projected to reach $1.51 trillion by 2033, growing at a compound annual growth rate of 13.3% between 2025 and 2033. This growth reflects a clear shift toward recurring revenue models that provide predictable income and stronger, longer-term customer relationships.
Most clients already manage multiple monthly subscriptions for software, tools and platforms, so adding a structured, recurring payment for an ongoing service no longer feels unusual or disruptive. Instead, it fits naturally into existing habits, making systemized service delivery easier to accept, easier to manage and far more sustainable over the long term.
4. Investing in a hosting company as a minority owner
Through my consulting activity, I’m helping several hosting companies with marketing strategy, positioning and growth. Rather than remaining only an external advisor, a logical next step is to invest in one or two of these companies as a minority owner. The structure I’m interested in is intentionally simple and practical: a small ownership stake combined with a clearly defined dividend policy, ideally with monthly or annual payouts, and transparent rules around reporting, governance and the ability to sell my share if needed.
This allows me to contribute where I add the most value on the marketing side, while also owning part of a recurring-revenue infrastructure business. Hosting sits underneath nearly everything happening online, from websites and ecommerce to SaaS products and digital services. According to ScalaHosting, in light of these figures, it shouldn’t really be a surprise that the global web hosting business is worth over $108 billion.
For me, the appeal is not speculative growth, but predictable demand, recurring subscriptions and ownership structures that can be managed long term. When done correctly, a minority stake in a hosting company can function as a controllable, income-producing asset that pays dividends, benefits from long-term digital expansion and remains sellable without requiring day-to-day operational involvement.
5. Owning recurring revenue as a pension-style asset
One category of long-term, pension-like business ideas I personally believe in is owning recurring-revenue digital assets. This can be a content website, niche platform or online store that generates predictable cash flow and can be built from scratch or acquired through established marketplaces with transparent, verified financials.
Readers curious how this works in practice can explore my own experience in the Entrepreneur article “7 Lessons I Learned From Selling a 6-Figure Blogging Business,” which breaks down how a digital asset can be built, operated and exited in a structured way.
A similar model exists in traditional financial niches built around recurring subscriptions. In financial services, this often means owning a book of customers who pay annual fees, creating revenue that belongs to the business rather than the owner’s time.
According to Myhealthpal, in the wider financial advisory space, books of business with recurring revenue often transact at around 1.9x to 3.0x annual revenue, depending on retention and quality. In both cases, the value comes from ownership: predictable income, transferable assets and long-term financial security that is not tied to constant personal labor.
6. A small, thoughtfully designed coffee space
Another business idea I’m exploring is centered around organic coffee, one of the most widely consumed drinks in the world and a daily ritual for billions of people. As quality and sourcing have become more important, coffee has shifted from being seen as a questionable habit to a more intentional one.
This shift is reflected in market data. According to Purity Coffee, the global organic coffee market was estimated at $7.92 billion in 2024 and is projected to reach $13.16 billion by 2030, growing at a CAGR of 8.7%, driven largely by a rising focus on health and wellness.
For us, this is also a lifestyle business. My wife and I are moving to a small town where good coffee spaces are rare, despite our experience traveling and spending time in well-designed cafés. The plan is to create a small, laptop-friendly coffee shop focused on high-quality organic coffee, designed as a calm, everyday space people can return to regularly rather than a novelty destination.
7. Unpopular but essential business ideas for a fast-aging Europe
If we look ahead 20 or 30 years into the future and ask a simple question — “What will certainly still matter and sell well?” — the answer becomes surprisingly clear. It is 2026 today, and within two to three decades, people of my generation will be approaching retirement age. Markets will change, technologies will evolve, but one reality is almost guaranteed: Europe will continue to age. When thinking about long-term business and investment opportunities, aging societies are not something to avoid; they are something to understand and build for.
From that perspective, businesses serving older adults and people with limited mobility are not speculative bets, but structural ones. According to Skyward Medical, Europe’s population aged 65+ is projected to grow from 90.5 million in 2019 to 129.8 million by 2050, while the 85+ segment is expected to more than double, increasing by over 113%. These numbers point to markets that are not shrinking or stagnating, but quietly expanding over decades.
What makes this particularly interesting is that many of these markets are still underdeveloped from a modern business perspective. Products such as wheelchairs, home-care hospital beds and electric mobility scooters are essential, yet they are often sold through outdated retail models, weak branding and one-time transactions. This creates an opportunity to build businesses that are future-proof, demand-driven and systemized around long-term needs rather than short-term trends.
8. Quiet, unattractive niches with predictable demand
Another idea I’m considering is intentionally focusing on industries that are not attractive, trendy or competitive in the traditional startup sense. The church supply niche is a strong example of this kind of market. It is not a “sexy” industry, but it is built around clear, repeatable needs. Products such as candles, ritual items and clergy robes are not impulse purchases; they are used, replaced and reordered as part of long-established routines. According to Angel Direct, there are approximately 37 million churches worldwide across more than 34,000 Christian denominations, which highlights just how fragmented yet consistently active this market is.
What makes this niche particularly interesting from a business perspective is the low level of sales competition. In many cases, building personal relationships through direct, on-site visits and ongoing contact is far more effective than marketing or advertising. Once trust is established, orders tend to repeat naturally. Over time, this creates a quiet, stable revenue stream based on long-term relationships and predictable demand rather than constant customer acquisition.
Building long-term financial security doesn’t require predicting the future or chasing the latest trend. It requires paying attention to forces that are already in motion and choosing businesses that can quietly compound over time. For me, these ideas are less about quick wins and more about ownership, adaptability and alignment with how we actually live and work. If even one of the perspectives in this article helps you rethink what a “pension” can look like, then it has done its job.
Sign up for the Entrepreneur Daily newsletter to get the news and resources you need to know today to help you run your business better. Get it in your inbox.



