Huggies | “Expensive Sh*t” by McCann
Huggies is so confident its Little Snugglers diapers can prevent costly messes that it allowed 18 just-fed babies—handpicked for their digestive capabilities—to crawl over nearly half a million dollars’ worth of luxury and designer items, collectibles, and antiques, including an $89,000 Turkish rug and a convertible.
Puma | “Welcome to H-Street” by Anomaly
Puma tapped K-pop superstar Rosé to bring its revived H-Street sneaker to life in a surreal, sun-drenched vision of suburban living populated by robot dogs and lemonade-delivering Roombas.
Corona | “Lime Guides” by Grey Global
Corona used International Lime Day to debut laser-etched limes with built-in cutting guides, solving the age-old problem of squeezing a perfectly sized wedge into a Corona bottle.
Discover Puerto Rico | “Awaken Your Senses”
Discover Puerto Rico invites travelers to experience the island through rhythm, food, landscape, and community, making the case that sensory immersion is the fastest path to feeling like you belong somewhere.
Vans | “Off the Wall”
Vans rallies a lineup of musicians and skaters including SZA, Hayley Williams, and Travis Barker to celebrate 60 years of the Authentic sneaker as a symbol of creative defiance and doing things your own way.
