An out-of-home execution, with print to follow later, is anchored around the cunning creation of four fake banks, highlighting the outdated ways of banking when compared with the bright, shiny world of fintech brand Wise. Richard Brim, co-founder and chief creative officer at Ace of Hearts, said: “The truth is, most people don’t realize there’s a better way, and even when they do, ‘the devil you know’ tends to win. Our job was to make the smarter choice feel obvious.”
Coca-Cola | “Drink in America” by WPP Open X
Teaming up with the America250 initiative, Coca-Cola has updated its 1971 “Hilltop” classic with “a reimagined anthem for the nation.” The song in question, “I’d Like to Buy America a Coke,” is a rousing, soulful slow burner, while the accompanying three-minute film features a sun-dappled cross-country snapshot of skater dudes, ranch hands, BBQ-ing families, and first hikers, all in perfect harmony.
AT&T | “Masters” by West BBDO
With the 2026 Masters Tournament in full swing, AT&T brand ambassador Ted stars in a series celebrating human connection. From a grandpa coaching his grandson via an iPad, to impromptu phone calls encouraging nervous friends on their way to a big date, the ads highlight the joys of people power. Also look out for Angela Kinsey and Jenna Fischer as small business owners who co-present their own “Office Ladies” podcast, with Ted as guest.
Poppi | “Make it Poppi” by Mirimar
Jake Shane stars in this spot celebrating the soda brand as a vibe-lifter. When the creator and comedian finds himself stuck in middle-seat air travel hell, a couple of swigs of his favorite Shirley Temple flavor lifts his mood considerably. An instant upgrade sees him reclining on a huge fluffy bed in a huge fluffy plane with an attendant on call for each and every desire. Which in this case means more cans of Poppi, of course.
