For the 2025 Oscars, Disney brought in between $1.7 million and $2.3 million for a 30-second spot. In 2024, Disney was seeking between $1.7 million and $2.2 million.
Meanwhile, the company is already talking to advertisers about securing spots in the 2027 Oscars.
“As we lead into Q1 2027, there are brands looking to take big creative swings with us and find ways to be able to link across film, sport, and music,” John Campbell, svp, streaming, entertainment, and multicultural solutions at Disney, recently told ADWEEK.
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