SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract to WPP Media, ADWEEK has learned.
The move signifies a win for the British network over rival Omnicom Media, which previously managed the account.
The account is worth $210 million, accounting for nearly 66% of SC Johnson’s total $320 million global media business, according to 2025 estimates from Comvergence, a market research firm specializing in ad agency benchmarking.
Omnicom Media will retain control of SC Johnson’s global media account, according to a source with direct knowledge.
WPP declined to comment.
