Base44 has only been around for a year, and it’s already airing a Super Bowl commercial.
The AI-powered app building platform is part of a new crop of “vibe coding” platforms that enable non-technical users to build applications from text prompts, no coding required.
Founded by Israeli developer Maor Shlomo, Base44 grew rapidly in early 2025 and in June was acquired by website builder Wix for $80 million, as part of its mission to expand its AI-driven app development capabilities.
To make a big splash about its AI investments, Wix has bought a double-feature at the Super Bowl. In addition to Base44’s Super Bowl ad, the company is also airing a national ad in Super Bowl 60 that will center around Wix’s prompt-based AI website building tool, Wix Harmony. It follows a seven-year hiatus from the game.
Base44’s campaign, “It’s App to You,” is a simple demonstration of the company’s core offering, where anyone can create an app and get it live in minutes.
The company released a teaser on Thursday (Jan. 29) showing an office worker putting a budgeting app live, triggering a domino effect among her coworkers who all scramble to build apps for their professional and personal interests.
The teaser was followed by the full 30-second spot, released Tuesday (Feb. 3), in which the woman’s coworkers all go off and build their various apps, from an app to manage office snack inventory to an office dating app…for dogs.
Shay Korin, vice president of marketing of Base44, said in a statement that the campaign “was inspired by what we saw firsthand, as Base44 spread organically across teams and workplaces.”
“We’re shining a light on that first moment of realization: this is my idea, and it’s live. Once you experience that, you naturally want to share it. And every time someone shares what they built, it creates the next builder and pushes what’s possible even further,” Korin said.
