From singing toilets to existential polar bears, Super Bowl 60 delivered advertising that was bold, bizarre, and entertaining.
The best spots sparked conversations, revived ’90s nostalgia, and proved that in the age of AI and endless content, creativity still reigns supreme.
Here are our favorite commercials of the 2026 Super Bowl.
Liquid I.V. | “Take a Look” by Anomaly
Phil Collins’ hit “Against All Odds” may have been your go-to karaoke song before, but you’ll never hear it the same way again after Liquid I.V.’s ad. A cast of toilets croon the famous lyrics, beckoning audiences to peer within the porcelain depths and judge the yellowness of their pee—a sign of dehydration for which Liquid I.V. can be a solution. Turns out a chorus of toilets is incredibly memorable, but the informative twist at the end was educational, too.
Coinbase | “Everybody Coinbase” by Isle of Any
Speaking of tunes, Coinbase staged a karaoke-style singalong to Backstreet Boys’ “Everybody,” calling it “the world’s biggest singalong about crypto.” When ‘90s nostalgia is all the rage, how could you not at least hum along? While tonally different from Coinbase’s Super Bowl debut in 2022, in which a QR code floated on a screen, it was similarly an untraditional stunt. Props to the brand for continuing that creative streak.
Pepsi Zero Sugar | “The Choice” by BBDO
Brand rivalry is classic advertising fodder (see: Apple’s classic “Get a Mac” campaign). Pepsi Zero Sugar adds to the canon with a spot featuring an unmistakable Coca-Cola polar bear. After choosing Pepsi in a taste test, the bear has an existential crisis and sets out on a journey of self-discovery. Pepsi’s take is cheeky without being mean, and the bear is genuinely charming. It’s perfect Super Bowl banter that will grab attention, and might even make Coke fans crack a smile.
