That’s one way to crash the Super Bowl.
During the fourth quarter of Super Bowl 60, AI.com, an AI platform founded by Kris Marszalek, co-founder and CEO of Crypto.com, aired a 30-second ad imploring viewers to create a handle for the website.
Unfortunately, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media (and in the ADWEEK office).
Marszalek responded to the crash on X, saying, “Insane traffic levels. We prepared for scale, but not for THIS.” Marszalek added three fire emojis to the statement.
Insane traffic levels. We prepared for scale, but not for THIS 🔥🔥🔥
— Kris | ai.com (@kris) February 9, 2026
Once the website came back online, users could sign up to create a personal AI agent that would operate on their behalf, including “organizing work, sending messages, executing actions across apps, building projects, and more.”
“The key differentiating feature is the agent’s ability to autonomously build out missing features and capabilities to complete real-world tasks. Such improvements will subsequently be shared across millions of agents on the network, massively increasing the utility of each agent for ai.com users,” the company said in a release.
The ad adds to the cacophony of AI ads during the Super Bowl, including spots from OpenAI, Anthropic, Google, and others. Similar to AI.com’s ad, Squarespace used its Super Bowl spot to encourage viewers to claim their domain.
Watch AI.com’s Super Bowl 60 ad, “Introducing AI.com,” below.
