OpenAI officially rolled out ads in ChatGPT on Feb. 9, a watershed moment in its monetization strategy that breaks from its long-standing resistance to in-product advertising.
Some U.S. users on ChatGPT’s free tier and its $8-per-month Go subscription plan will start seeing embedded ads, OpenAI said Monday in a blog post. The company previously confirmed to ADWEEK that it wants advertisers to pay at least $200,000 for its early ad test.
Despite the high price tag, that test — dubbed OpenAI Ad Pilot Program — has already drawn investment from Omnicom Media, WPP, and Dentsu.
Omnicom Media told ADWEEK in a statement that more than 30 of its clients have secured placements in the OpenAI ads pilot.
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