Amazon believes advertisers will add a few more sports to their carts this year.
With the NFL coming off record-setting ad sales for Super Bowl 60 and sports continuing to drive massive audiences for publishers, Amazon is expecting an increase in multi-sport buys across Prime Video as it heads into the upfront, touting the NFL, NBA, WNBA, NASCAR, The Masters, and NWSL.
The company told ADWEEK that campaigns running across multiple Prime Video sports are seeing 24% higher interaction rates than single-event activations. Additionally, consumers who stream content across multiple Prime Video sports properties (TNF, NBA, WNBA, NASCAR, Yankees, and NWSL) spent 12% more and placed 17% more orders on Amazon.
