NBC News’ Today continues to be America’s No. 1 morning show in both total viewers and the Adults 25-54 demo for the week of February 2. Today retains the title for the third week in a row in the total viewers category and continues its long-standing dominant position in the advertiser-coveted demo.
All this is happening as all three broadcast news outlets remain focused on covering the disappearance of Savannah Guthrie’s mother, Nancy Guthrie, in Arizona.
Meanwhile, GMA started February as the only broadcast to see declines in both measured categories. As for CBS Mornings, it was the only morning show with double-digit declines in the demo.
According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.908 million total viewers and 495,000 viewers in the A25-54 demo for the week of February 2. Compared to the previous week, ABC News’ morning show was down by -5% in total viewers and -6% in the demo. Looking at its performance to the same week in 2025 (Feb. 3), GMA was up by +8% in total viewers and +5% in the demo—the only morning show with gains in both measured categories within this yearly comparison.
Today continued to be the No. 1 overall morning broadcast, finishing with 3.318 million total viewers and 648,000 demo viewers for the just-concluded week. The broadcast was up +7% in total viewers but down -1% in the demo compared to the previous week. Looking at how it performed during the same week in 2025, Today grew by +23% in total viewers but declined by -4% in the demo.
CBS Mornings had 1.843 million total viewers and 254,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show grew by +1% in total viewers but saw a double-digit fall of -11% in the A25-54 demo. During the same period in 2024, CBS Mornings declined by -11% in total viewers and -33% in the demo.
*Please note that year-over-year comparisons are based on Nielsen Big Data+Panel (2025) vs. Panel (2025) measurements.
February 2, 2026
| ABC | NBC | CBS | |
| • Total Viewers: | 2,908,000 | 3,318,000 | 1,843,000 |
| • A25-54: | 495,000 | 648,000 | 254,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 2/2/26), Previous Week (w/o 1/26/26) and Year-Ago Week (w/o 2/3/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–2/8/26) and 2024-2025 Season (9/23/24–2/9/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.
