We’ve all debated which song should play at our funeral. Now, thanks to Liquid Death‘s latest collab, you can plan an entire post-life playlist.
In partnership with Spotify, the canned water brand is launching a new product category few of us knew we needed: the Eternal Playlist Urn.
The collaboration marks a significant step up for Liquid Death, which has previously partnered with Yeti, e.l.f. Cosmetics, Dr. Squatch, Kylie Kelce, and others on similarly ghoulish campaigns. Teaming with a global name like Spotify signals the brand is serious about creating headline-grabbing content at scale.
The urn — 11 inches tall and 2.4 lbs, with a sleek, minimalist design — has a Bluetooth speaker built into the lid, making it functional enough to earn a spot on your bookshelf or mantle.
Spotify built an Eternal Playlist Generator for U.S. listeners that creates personalized playlists based on listening habits. Users answer questions like “What’s your getting-ready-to-haunt music?” and “What’s your eternal vibe?” The resulting playlist syncs directly to the speaker and can be shared with friends and family.
A 45-second spot, created in-house by Liquid Death, touts “the latest innovation in being dead” and claims research shows keeping the dead happy makes them 47% less likely to haunt you.
The video runs on YouTube, social media, and online starting today. The limited-edition urn is available exclusively in the U.S. for $495, but only 150 units are up for grabs.
