This week’s ads tackled what some might call taboo territory, from funeral planning to hair loss.
Liquid Death and Spotify teamed up to create an urn with a built-in Bluetooth speaker for post-life playlists. Dove mined Reddit for unfiltered testimonials, and Nutrafol convinced men to finally ditch the hats hiding their thinning hair. Plus, Philadelphia Cream Cheese introduced its first brand mascot, a cow-riding cowboy.
Our Most Effective Ad of the Week, in partnership with EDO, might make you hungry.
Keep reading for this week’s standout campaigns.
American Eagle | “Be Yourself”
American Eagle is partnering with rising country star Bailey Zimmerman and sponsoring country music festival Stagecoach as it aims to capitalize on the genre’s popularity among Gen Z.
Liquid Death X Spotify | “Eternal Playlist Urn”
We’ve all thought about which song we’d want to play at our funeral. Now, thanks to Liquid Death’s collaboration with Spotify, you can create an entire post-life playlist. The two brands debuted a product you probably didn’t know you needed: the Eternal Playlist Urn. It’s a sleek urn with a built-in Bluetooth speaker that syncs up with Spotify to play personalized playlists based on questions like, “What’s your eternal vibe?”
Nutrafol | “Under Every Hat There’s a Comeback” by nice&frank
Unilever brand Nutrafol wants men with thinning hair to throw off the shackles of their shame—or in this case, their hats—and reclaim their confidence. The new work marks a shift from Nutrafol’s previous earnest testimonials to laugh-out-loud, relatable stories.
