OMD USA has named Bradley Rogers its new CEO, with outgoing chief Chrissie Hanson heading straight to a competitor in turnaround mode.
Hanson, who led OMD USA for four years, is joining Dentsu as North America media CEO and global brand president of Carat. She arrives as the Japanese holding company tries to claw back from a record net loss of ¥327.6 billion ($2.18 billion) for 2025, driven by a massive goodwill impairment in its international business.
Rogers, who takes over March 23, brings more than 25 years of experience across media, creative services, and digital platforms. He comes from Red Ventures, a digital marketing and customer acquisition company, where he served as president.
Previously, he was global president and COO of MRM, part of McCann Worldgroup, overseeing 16 markets for clients including IBM, Mastercard, Microsoft, and Nestlé. Earlier in his career he held senior roles at Ogilvy and Mindshare.
“Bradley brings meaningful business acumen and specialized expertise shaped by leadership roles across media, creative services, commerce and consumer platforms,” said Omnicom Media North America CEO Ralph Pardo. “This unique combination—along with his entrepreneurial mindset and deep understanding for how to be a strategic partner—makes him exceptionally well suited to lead OMD.”
Rogers takes the helm of the top-ranked global media network by Recma for 10 consecutive years. He arrives as Omnicom integrates its recently completed acquisition of IPG—a deal that created the world’s largest advertising holding company—with media expected to be the engine of that combined entity’s growth.
“He knows how to connect capabilities, teams and ideas in ways that help clients navigate that complexity and translate it into real business outcomes,” Pardo said.
At an investor day Wednesday, the company projected 4% constant currency gross revenue growth with media expected to drive the bulk of it, estimated at roughly $6 billion in net revenue on a pro forma basis.
