The tightly choreographed “Sweats Like This” is the latest in a long line of viral ads from Gap that blend music, movement, and Y2K style, starring Gen Z favorites like Troye Sivan and Katseye.
The formula is a winning one. After years of sluggish sales, the retailer showed signs of life again in 2024 after recruiting South African Grammy Award-winning artist Tyla to dance to “Back on 74” by Jungle.
In 2025, Gap’s sales grew for the eighth consecutive quarter, up 5% to $3.5
