When April 1 rolls around, trust no one—especially not the brands in your feed.
April Fools’ Day has become an annual marketing tradition, with brands trying to one-up each other with pranks to grab attention. But in an age of AI slop, cynicism reigns supreme, so it’s getting harder to trick discerning consumers.
These brands tried anyway. Some even broke into the real world with products you can actually touch and feel for a limited time.
ADWEEK rounds up April Fools’ Day marketing stunts that stood out.
Yahoo
Most phone users know the feeling of picking up their device for a quick check, only to be sucked into a vortex of endless scrolling.
