There’s plenty of creative energy on show this week, from Zendaya’s playful dreamscape for her collaboration with sportswear brand On, to the WNBA’s throwback ahead of its 30th season.
Brands are also highlighting the importance of human connection, whether that’s Amstel drinkers gathering with friends, a grandfather coaching his grandson on his golf swing for AT&T, or Coca-Cola bringing the nation together ahead of the big 250th anniversary.
Our Most Effective Ad of the Week, in partnership with EDO, offers the right fit for athletes and everyday people alike.
Keep scrolling for the week’s most notable ads.
On | “Shape of Dreams” (in-house)
Zendaya stars in this Spike Jonze-directed film showcasing the actress and singer’s latest collab with the Swiss sportswear brand, a collection of co-created apparel and footwear including Parachute Pants and the Cloudnova Moon sneaker. Set inside Zendaya’s “Dream Lab,” the spot is a quirky, artful celebration of the creative process. “Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension,” said the Euphoria star.
WNBA | “Season 30” by Lucky Generals
The WNBA readies itself to celebrate three decades of hoops action (the 2026 season tips off on May 8) with this integrated campaign that encompasses three documentary films, origin nights, and Season 30 branding and merch, all paying tribute to the league’s roots and legacy. This hero short stars three-time WNBA MVP Sheryl Swoopes, who advises: “Not all kids become GOATS. Because those aren’t just born. They’re raised.”
Wise | “Be Smart. Get Wise” by Ace of Hearts
